ART WORKS Projects Website Redesign & Brand Refresh
ART WORKS Projects’ mission is to use design and the arts to raise awareness of and educate the public about significant human rights issues. ART WORKS provides visual advocacy tools which produce action on human rights crises at the grassroots, media, and policy levels.
Conceptualized and created in conjunction with established humanitarian and human rights advocacy organizations, ART WORKS’ art and design exhibitions, books, recordings, films, and other initiatives provide opportunities for large numbers of the general population to engage in ending major human rights violations. ART WORKS’ agenda includes projects exposing genocide, extreme sexual violence, women’s rights, famine, child labor and human trafficking, ethnic cleansing and tyranny. ART WORKS selects topics which are the most intractable, the least covered in the mainstream media, and the most abusive for victims.
This project involved a complete UX overhaul of the organization's web presence, including advanced menu functionality, increased visual focus, and better project organization. The logo and brand typography were also refreshed to enhance the new brand alignment.